Banc One Corp. is making its mortgage company the axis of a cross- selling campaign to outfit applicants with everything from credit lines to mutual funds.

The Columbus, Ohio, banking company this month established a networking system for mortgage officers to deliver information to appropriate units. For instance, if a mortgage applicant appears also to qualify for a credit line, the system will feed that information to the mainframe that supports the bank's consumer loan center.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.