Banc One Corp., Columbus, Ohio, said Jon R. Peterson has been elected president and chief executive of Bank One, Cambridge, an affiliate. Peterson

He succeeds James F. Imes, who continues as chairman of the bank.

Mr. Peterson had been president and chief operating officer of the Cambridge bank, a post he assumed in July.

Fifth Third Bank, Cincinnati, has promoted James D. Berghausen to senior vice president.

Mr. Berghausen is the bank's chief investment officer. He is responsible for the management of over $7 billion of client investments.

Keycorp, Cleveland, said Robert G. Jones has been elected executive vice president of Keycorp Management Co. and will head the retail market management group, a new organization that will provide retail banking support to Keycorp's affiliates. Jones

Mr. Jones previously was a Keycorp senior vice president and retail center executive.

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