Banking's decline is not measured in market shares alone. The industry is also losing its hold on hearts and minds.

The evidence is stark in the 1996 American Banker Consumer Survey: Customer loyalty is eroding, and with it commercial banks' long-held status as the focal point of personal finances.

Limited Time Offer

Save $400 off your subscription. Special offer ends April 30, 2017.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.