Heralded as the successor to the refi boom, home equity lending took center stage in Washington last weekend.

More than 150 people headed to the nation's capital for the Consumer Bankers Association's 1994 home equity lending conference. And what they heard could be summed up in one word: marketing.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.