WASHINGTON - Banks and other financial services companies are complaining that proposed consumer protection rules would hinder their insurance sales activities.

The Gramm-Leach-Bliley Act required federal regulators to write rules that would require banks and thrifts advertising, soliciting, or selling insurance to warn consumers that, unlike their bank accounts, these products are not federally insured. The rules also are supposed to bar banks and their affiliates from requiring loan applicants to buy other products as a condition for approval.

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