Banks Use ATMs to Reach Foreign-Language Niches

As part of a retail strategy designed to strengthen their presence in ethnically diverse areas, a growing number of banks are installing ATMs that communicate in languages such as Spanish, Chinese, Italian, Korean, and even Russian.

Limited Time Offer

Save $400 off your subscription. Special offer ends April 30, 2017.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.