As U.S. banks grapple with ways to help savers get comfortable with investing, one British bank has taken decisive action.

On Monday, Barclays Group kicked off a major advertising campaign around Britain touting a new subsidiary called B2, which will offer the mass market a guaranteed savings account linked to a stock mutual fund.

Limited Time Offer

Save $400 off your subscription. Special offer ends April 30, 2017.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.