SOUTHEAST

Barnett Banks Inc., Jacksonville, Fla., has promoted Jeffrey A. Larsen, president and chief operating officer of its Equicredit consumer finance subsidiary, to chief executive officer.

Mr. Larsen succeeds John T. Hayt, who will remain chairman of the unit until his retirement at yearend.

Before joining Equicredit last year, Mr. Larsen was executive vice president of CIT Group/Consumer Finance Inc.

He also worked for GE Credit Corp., Security Pacific Corp., Mellon Financial Services, and Commercial Credit Corp.

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