With increasing frequency, banks find themselves losing out to national and international high-profile retailers in a battle for desirable branch locations. And as the retail market continues to rebound, competition for these prime locations will increase all over the country.

For example, at Fifth Avenue and 57th Street in New York, an exceptionally high-visibility location, Warner Brothers has opened a Studio Store on a site previously occupied by a branch of a major commercial bank. Warner Brothers is willing to pay two to three times the previous rent for the high-traffic site.

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