Car buyers' increasing reliance on the Internet is attracting more attention from automobile lenders than a four-car freeway pileup.

The growing role that the World Wide Web is playing in auto purchases is sure to be a prime topic as bank executives gather today in Atlanta for the Consumer Bankers Association's annual auto finance conference.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.