The companies marketing a new cobranded supermarket card are hoping to attract customers by eliminating interest on grocery purchases while allowing cardholders to revolve the rest of the balance.

Statements for the ShopRite MasterCard, issued by Valley National Bank, Wayne, N.J., will separate supermarket purchases from other purchases. Shoppers who revolve balances will be charged interest only on outside purchases as long as they pay their grocery bills in full each month.

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