Dean Witter, Discover & Co. and Universal Studios on Monday announced a corporate partnership, which includes a sponsorship program and a cobranded card to be issued later in the year.

The card will be issued through Dean Witter, Discover's Novus Services and will offer entertainment benefits for cardholders at Universal Studios theme parks in both Hollywood and Florida.

Discover Card and the other Novus Card brands will be designated as the preferred cards of Universal Studios theme parks, as well as all Universal- owned concert venues and events in the United States.

Novus Services will also be a media sponsor for all Universal concerts in the United States and will be the presenting sponsor of "Jurassic Park: the Ride."

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.