Huntington National Bank has introduced an affinity card for local auto-racing enthusiasts.
The subsidiary of Huntington Bancshares teamed up with the Mid-Ohio Sports Car Course in Lexington, Ohio, on a card displaying the track's logo and an aerial photo.
"Auto racing has an extremely loyal base of fans, and Mid-Ohio does a great job of attracting them to events," said bank vice president Robert Balthaser.
The card will be advertised through a track newsletter that goes to 45,000 patrons. Booths at the site will take applications. Cardholders can accumulate points toward discounts on tickets, souvenirs, pace-car rides, and driving lessons.