Associates First Capital Corp. said it will hire 200 customer service representatives this year for its Shell gas card portfolio.

The Houston-based issuer recently took over management of the $256 million private-label portfolio from the Shell/Texaco/Saudi Aramco Alliance. Associates had previously issued and managed Texaco cards.

The new jobs will be at the Associates Credit Card Center in west Houston, a site previously developed for the Texaco program. The center has more than 500 employees.

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