WESTCHESTER, Ill. - Nearly 550 financial institutions are participating in the 1995 Cirrus System Inc. automated teller machine promotion, called Cash on the Run.

Cirrus said this year's participation exceeds that in each of the past four years' efforts.

The main component of the usage promotion is a consumer sweepstakes: each time cardholders withdraw cash at Cirrus ATMs between June 1 and Aug. 31, they become eligible for prizes if their card-issuing financial institution is participating.

Cardholders will begin receiving Cash on the Run statement inserts in May. Posters and employee badges will serve as reminders in the branches.

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