The Smart Card Forum is offering for general release a study it commissioned last year that showed a high degree of public interest in chip-card-based services.
The report, presented to forum members last year, included results of a consumer poll that found 76% at least somewhat interested in the technology, particularly when multiple applications reside on a single card.
More than 30% were extremely or very interested. They tended to fit the "early adopter" profile of being relatively young and comfortable with computers.
The forum's president and chief executive officer, Donna Farmer, said the "core early adopter constituency" is "a significant potential market."
"There is a great opportunity here," she said. "Our ability to bridge that gap (to the majority of consumers) will determine the future success of our industry."
The study costs $6,000. Details are at www.smartcardforum.org.