Kim Hysko, a former credit card marketing officer at NationsBank Corp. and Citicorp, has joined Cadmus Direct Marketing/East as vice president and account group director.
The division of Richmond, Va.-based Cadmus Communications Corp. is a full-service direct marketing agency. The clients of its Charlotte unit, where Ms. Hysko is based, include NationsBank, Blockbuster Entertainment, and USAirways.
Ms. Hysko spent four years at NationsBank Card Services, most recently as a vice president. She had previously spent seven years in Citicorp's Choice credit card unit and in Citibank telemarketing services.
"Her broad experience in credit card marketing and cobranding adds to our already deep collection of resources to help our clients develop and manage" marketing programs, said Dennis Duffy, president of Cadmus Direct Marketing/East.