Equifax Inc. has acquired Market Knowledge Inc., a Chicago- based strategic marketing services company that helps businesses analyze customer data to increase the profitability of their promotion efforts.

Financial terms of the transaction were not disclosed. Market Knowledge's 1995 revenues exceeded $9 million.

Ken Lomasney, founder and president of Market Knowledge, will remain head of the Market Knowledge division of Equifax, reporting to John T. Rougeou, president of Equifax Credit Services.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.