Card Briefs: Equifax Purchases Market Knowledge Inc.

Equifax Inc. has acquired Market Knowledge Inc., a Chicago- based strategic marketing services company that helps businesses analyze customer data to increase the profitability of their promotion efforts.

Financial terms of the transaction were not disclosed. Market Knowledge's 1995 revenues exceeded $9 million.

Ken Lomasney, founder and president of Market Knowledge, will remain head of the Market Knowledge division of Equifax, reporting to John T. Rougeou, president of Equifax Credit Services.

For reprint and licensing requests for this article, click here.
MORE FROM AMERICAN BANKER