Equifax Inc. said it has bought Decisioneering Group Inc., a privately held consulting company in Phoenix specializing in customer loyalty and retention programs.

Terms were not disclosed. Decisioneering Group's customers include banks, airlines, retailers, and insurance companies.

Decisioneering will become the nucleus of a new Equifax business unit. The acquired company's chairman and chief executive officer, Thomas J. Blischok, will be executive vice president in charge of the unit.

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