PRINCETON, N.J. - UJB Financial Corp. reported a one-third increase in the use of its debit cards during the holiday shopping season.

The November 1994 transaction volume of $17.2 million was more than double the previous November's $7.4 million.

The December volume of $14.3 million as of Dec. 19 equaled that of the entire month in 1993.

The peak day in that period was Dec. 17, at $1.855 million, which exceeded the $1.627 million on the day after Thanksgiving. Based on an average ticket of $49, the transaction volumes on those two days were 38,000 and 32,000, respectively.

These figures are only for Visa Check cards, and do not include on-line transactions at MAC or NYCE point-of-sale locations. They are indicative of the rapid rise in debit card activity being reported by banks nationwide, and by the MasterCard and Visa associations.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.