CHICAGO - MasterCard International's World Cup USA 1994 promotion has earned a Reggie award, presented annually to the year's 10 most successful promotions.

MasterCard, which announced in February that it has renewed its sponsorship of the 1998 soccer championships, continues to use Brazilian soccer legend Pele as its World Cup spokesman.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.