MBNA America Bank has introduced what it says is the first cobranded MasterCard in the utility industry.

The MBNA Conectiv MasterCard is a joint venture with Delmarva Power and Light Co., a Wilmington-based utility with 500,000 electric and 100,000 gas customers in Delaware, Maryland, and Virginia. Delmarva customers who sign up for the cards can earn rebates on their utility bills.

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