Metris Cos. has hired former BankAmerica Corp. executive William R. Anderson to head Internet activities.

Mr. Anderson is senior vice president of electronic marketing. Formerly he was executive vice president of relationship marketing at BankAmerica and before that director of consumer marketing for the General Motors card, which Metris' chief executive, Ronald N. Zebeck, launched.

Mr. Zebeck said, "We believe that our focus on the Internet will augment our strong distribution channels and our hope is that Bill's efforts in this area will help lead the company into the future."

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.