MasterCard International recently aired the latest commercial in its "Priceless" campaign.

It is the second ad to feature its debit card. MasterCard's first debit spot, "Paint," introduced the product and showed its advantages over checks. "Fido" plays up the card's versatility and touts its acceptance rate.

The new ad, created by McCann-Erickson, is shown from the viewpoint of a dog who sits outside several shops as his master runs errands using a debit MasterCard.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.