The company that created NextCard, a Visa product marketed only on the Internet, has introduced an on-line shopping site.

Internet Access Financial Corp.'s Web site, NextCard GoShopping!, lets cardholders search for merchandise at 450 other sites. A shopping guide directs them to what they want, and a bargain- hunter helps find the best prices.

The service is meant to make it "easier, more convenient, and fun" to shop on-line, said Jeremy Lent, founder of NextCard and chief executive officer of Internet Access Financial.

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