marketing deal with LookSmart Ltd., an Internet directory and search engine, for its Aria Visa card.

LookSmart, which Providian described as one of the "15 most-used Web properties," becomes the "primary on-line advertising channel" for Aria Visa, the Internet brand Providian introduced in May.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.