marketing deal with LookSmart Ltd., an Internet directory and search engine, for its Aria Visa card.

LookSmart, which Providian described as one of the "15 most-used Web properties," becomes the "primary on-line advertising channel" for Aria Visa, the Internet brand Providian introduced in May.

"Providian has partnered with LookSmart based on their proven track record and impressive Internet position," said Greg Pacheco, Providian senior vice president and Aria business manager. "In earlier tests, the site has consistently generated a high volume of customers for us, and we are confident that LookSmart's continued growth will be a great source of new customers for Aria."

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