OMAHA - Sitel Financial Services, a telemarketer that provides services to the financial services industry, has opened a facility in Rome, Ga.

The new 96-phone site will be used for credit card sales and customer service, as well as other bank card telemarketing programs. Sitel said it now operates 450 phones.

Robert Camenzind will manage the operation, which will occupy 8,000 square feet. Sitel's other financial services operations are in Nebraska, South Dakota, and Georgia.

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