Card Briefs: U S West Offers Shopping Card in Phoenix-Area

DENVER - US West has broadened its "Your Value Card" electronic shopping card promotion to include 400,000 Phoenix-area households.

The card is not for charging purchases. It gives participating customers a discount and offers demographic sales information to merchants.

In Denver, where the program has been in place since February, US West said more than 1.4 million Your Value Card transactions have occurred, generating more than $27 million for participating businesses.

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