Sears, Roebuck and Co. is joining with First Data Resources and Pegasystems Inc. to establish a new processing platform for the retailer's proprietary cards.

The effort is meant to help Sears introduce credit products, support an integrated rewards program, and reduce operating costs at regional credit card operating centers.

A formal agreement should be signed by July, said a Sears spokeswoman. Full implementation is expected by the third quarter of 1998.

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