Visa U.S.A. is expected to announce the launch of its largest retail promotion for Visa Gold on Thursday.

The program will run from July 1 to Sept. 30 and will center on several famous streets nationwide, like Rodeo Drive in California, said a spokeswoman at the San Francisco-based card association.

Cardholders can call a toll-free number to obtain a Visa passport detailing discounts and promotions at the selected locations.

Each time cardholders use their Visa Gold, they will be automatically entered in a national sweepstakes.

The grand prize is a $10,000 shopping spree on the street of their choice.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.