Visa U.S.A. has formed a marketing alliance with skymall.com, the electronic commerce subsidiary of SkyMall Inc.

SkyMall aggregates products from various catalogue retailers, and its magazines are commonly found in airline seat pouches. It and Visa will work to develop joint promotions for Visa cardholders through the Web site and the magazine.

Visa will promote skymall.com as a merchant partner through cardholder statement inserts, on its own Web site, and with Internet banner advertisements.

The Visa logo will be a prominent fixture on skymall.com's home page, with Visa presented as the preferred card of skymall.com.

Visa's other Internet partners include America Online, Yahoo!, and reel.com.

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