SPS Payment Systems Inc., the transaction processing business acquired a year ago by Associates First Capital Corp., has been renamed Associates Commerce Solutions.
The change was made in conjunction with the opening of headquarters in Deerfield, Ill. The division specializes in private-label credit cards.
In a separate announcement, Associates said it has signed a private-label credit card agreement with Value America, an on-line superstore that sells major appliances, computers, and other merchandise.
Consumers will be able to apply on-line for a Value America credit card, which can be used to buy merchandise through the company's Web site or its toll-free telephone line.
Value America is based in Charlottesville, Va., and says it carries "more than 2,000 brand-name products."
"By helping to finance purchases simply and quickly, we aim to drive more customers to the Value America site and have a measurable impact on their bottom line," said Richard Robinson, president of Associates Commerce Solutions.