Boston Bank of Commerce said it has amassed $35,000 for national charities and grass-roots organizations through its seven-month- old Unity Visa card.
The no-fee card was introduced in 1996, and 1 cent of every dollar charged by cardholders is donated to African-American charities of their choice.
Though the card was available nationally, direct mail and telemarketing efforts were concentrated in the Northeast.
Teri Williams, senior vice president, marketing for the $70 million- asset community bank, said the portfolio proved very successful during the test, prompting a national marketing plan for 1997.
The bank has donated $12,500 to the United Negro College Fund.