Cards Briefs: Visa Program Ties In With Calif. Resort Area

Visa U.S.A. and the city of Palm Springs, Calif., launched the Visa Preferred in Palm Springs program Jan. 1.

The yearlong program affords cardholders discounts and other benefits at hotels, restaurants, retailers, and attractions in the resort area.

Visa said the program is expected to generate $16 million in revenues for the city this year.

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