SAN FRANCISCO - Visa has completed a month-long marketing campaign in the District of Columbia, Maryland, and Virginia for Interlink, its on-line debit service.

The campaign featured radio and newspaper advertising along with posters at participating merchant stores. It was supported by First Union, NationsBank, Crestar Bank, and NASA Federal Credit Union, which have issued a combined 1.5 million Interlink cards in the region.

Merchants accepting Interlink there include Magruder's, Mobil Oil, Shoppers Food Warehouse and Shoppers VClub, Weis Markets, and Safeway.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.