Champion Mortgage Co., a king of late-night TV advertising, has changed its famous pitch line.

The Parsippany, N.J., lender's ads, which have propelled it - like the Money Store - to nationwide consciousness, no longer use the phrase, "When your bank says no, Champion says yes."

Limited Time Offer

Save $400 off your subscription. Special offer ends April 30, 2017.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.