Citigroup Inc., a company based on the promise of big profits from the sale of its own products through its various distribution networks, has appointed a cross-selling czar.

Last week it named Robert I. Lipp as vice chairman and added him to its board of directors. The 62-year-old, who runs Citi's consumer banking operations, will join the office of the chairman and work alongside Sanford I. Weill, chairman and chief executive officer, and Robert E. Rubin, the former Treasury secretary who joined Citigroup last fall as chairman of the board's executive committee.

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