Bucking the electronic banking trend, Citizens Financial Group of Providence, R.I., has put branches at the center of its retail strategy.

The $30 billion-asset company said it needs the branch focus to meet its goal of doubling the number of bank products each of its customer households uses, to an average of five, by 2001.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.