As the head of a company that manages more than $23 billion in annuities, Mr. Broad has plenty of ideas about successful marketing strategies. He outlined his views in a recent speech, excerpted here, to the National Association for Variable Annuities.

I believe that the retirement savings products we offer - whether fixed or variable annuities - are vital to our nation's future. They can and must be available from a broad spectrum of distribution sources.

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