Since I coined the term "super community banking" in working with U.S. banks, I assumed it was an American innovation. The people at Credit Agricole might beg to differ.

The seventh-largest bank in the world, with assets exceeding $350 billion, Credit Agricole is the largest and most profitable in France. Roland Fiszel, the general director, said super community banking - if not in so many words - defined its winning strategy.

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