The game of Jenga, which takes its name from the Swahili word for construction, challenges each player to remove as many blocks as possible from a cross-hatched tower of wooden beams, then to use the removed blocks to build additional stories, all without causing the tower to crash.

The game being about both disassembly and reassembly, it provides a fitting analogy for the way electronic commerce companies are currently plucking out key blocks from the business complex of financial services and moving them on-line.

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