Compass Bank, Birmingham, Ala., the principal subsidiary of Compass Bancshares, has hired Mark Gibson as senior vice president of marketing. Mr. Gibson succeeds Charles B. Bretz, who now heads Compass' alternative delivery systems.

Mr. Gibson was senior vice president and senior consultant at John Ryan Co., an international financial retail marketing firm.

He had been chief manager of retail marketing for ANZ Bank of Wellington, New Zealand, a manager of Coopers & Lybrand's national retail bank consulting practice in New York, and a bank marketing consultant with Retail Planning Associates and Battelle Memorial Institute.

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