Centerbank, Waterbury, Conn., has hired Barbara R. Rowley for the newly created post of regional president in Waterbury.

Ms. Rowley had been director of sales and marketing for Shawmut Bank's commercial markets group.

At Centerbank, a unit of the newly formed Center Financial Corp., she will oversee consumer, small-business, and middle-market commercial banking operations in the region comprising offices in Bethel, Oakville, Prospect, Southbury, Waterbury, Watertown, Wolcott, and Woodbury.

She will report to William H. Placke, president and chief operating officer.

Mr. Placke said the appointment reflects the bank's commitment to focus more intensely on its local markets, to centralize customer contact areas within each of the bank's three operating regions, and to provide regional autonomy.

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