DALLAS - The Internet and other resources have helped card marketers pinpoint consumers' needs and purchasing habits, but card companies are still trying to figure out how to take advantage of the additional information, according to speakers at Thomson Financial Media's card marketing conference.

Consultant William F. Keenan, chairman of the conference, said the round-the-clock nature of the Internet means that companies must compete "at the speed of thought" and monitor customer needs constantly.

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