Synovus Financial Corp. has added itself to a growing list of banking companies that are trying to boost their share of the affluent market by buying a financial planning firm that already serves the demographic.

The Columbus, Ga., bank holding company last week bought one of Atlanta's biggest financial planning companies, Creative Financial Group Ltd., which has $940 million of assets under supervision.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.