With millions of transactions conducted by retail customers daily-each containing valuable data for developing more targeted, customer segment- specific marketing initiatives-financial marketing executives are sitting on a wealth of information. But if data is not readily accessible, financial institutions are not only wasting precious customer information, but also not tailoring their marketing efforts to result in increased customer profitability.

But a new data warehousing solution incorporating business intelligence tools could give marketing executives the edge they require to produce more profitable results. Dayton, OH-based NCR and Canada-based Cognos, have teamed to bring the market a solution that enables marketing executives to access and analyze specific types of data.

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