Perhaps it’s not just higher yields that consumers want on their savings accounts.

During a conference call Thursday to discuss JPMorgan Chase’s third-quarter results, Chief Financial Officer Marianne Lake said that consumers are weighing a “more balanced scorecard” of factors, including high-tech digital services, when considering where to park their cash.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.