Diebold reports it has been granted seven patents for delivering targeted marketing messages through its automated teller machines, continuing its expanse of non-hardware solutions for banking clients.
According to Diebold, the patents back its new Campaign Office software, where banks can identify and target messages to individual customers through the ATM screen, to help assist in cross-selling efforts.
Through Web browser-based screens within Windows-based ATM networks, Campaign Office uses customer demographics and account information to deliver relevant pitches, Diebold says. The software's server includes a database of current customer information as well as a table that defines marketing screens and messages for non-customers, laying out examples such as student loan offers to college students, interest rates on luxury car loans to business professionals, renewal rates to consumers with expiring CD terms and targeted messages to non-customers.
Campaign Office is one of four major components of the Agilis ATM application management suite offered by Diebold.