Dime Savings Bank of New York, a subsidiary of Dime Bancorp, has hired Kristine S. Reed as senior vice president of segmentation and customer information management.

She will report to Amy J. Radin, executive vice president and chief marketing officer.

Ms. Reed was the group vice president of financial services at Claritas Inc., a marketing and consulting firm. She headed relationship management and customer service functions among its financial clients.

Earlier she worked in Citibank's product development, product management, and data base marketing departments. Still earlier she marketed fee services for Chase Manhattan Bank.

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