many sources agree that the proposed merger of Price Waterhouse and Coopers & Lybrand was driven by the consulting businesses. One of its chief objectives: build mass and competencies in financial services information technology (IT)-one of the fastest-growing sectors of the market-to rival that of Andersen Consulting.

Little redundancy within the firms' financial services segments will allow them to bring great "synergy" to the new entity, says Rocco Maggiotto, chairman of Coopers & Lybrand's global financial services practice. For clients, the firms' complementary IT consulting practices-PW is known for its SAP, Oracle and PeopleSoft specialties; Coopers for its more generic systems integration abilities-mean capabilities that extend from strategic planning to system implementation.

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